Who We Are | Peeps HIE Charity

Who We Are

Hello on speech bubble on yellow background

Who We Are

Peeps is the only UK charity* dedicated to supporting those affected by H.I.E. HIE stands for hypoxic-ischaemic encephalopathy. It is a lack of oxygen to the brain that can cause injury. Peeps was set up in 2018 by Sarah & Steve. The name came from friends who affectionately referred to their daughter Heidi as “Heidi-Peeps”.

Here’s a quick note from Sarah to explain why they set Peeps up:

We found ourselves in the world of HIE when our daughter was born in March 2015. She stopped breathing shortly after birth; without any warning, our NICU journey began. Neither of us had heard of HIE before, none of our friends or family had, and let’s be honest, it was a scary time. I googled it (going against the advice of all the nurses of course!). Luckily I found a Facebook forum for families. Without that group we would still have been wondering what on earth was going on! So, we wanted to change things a bit, reach out to families in the early days, and bring the
information to them, rather than them having to look for it.

Every HIE journey is going to be different. There can be similarities, celebrations, uncertainties and worrying times. Peeps can be along-side you whenever you need us, whether that’s today, next week or in a few months’ time.

*Our charity registration number is 1179495. You can find our information on the Charity Commission website by clicking here.

Peeps is registered with the Fundraising Regulator.

HIE Awareness & Support

Peeps Updates

For updates, stories, volunteering opportunities and more please sign up to our newsletter.


By registering you agree to our privacy policy and terms of use.


Peeps on Twitter

Enter the Peeps Easter Egg Challenge to win some fabulous Peeps Merch 📷
Guess how many Easter Eggs are in the picture below and make a donation (no matter how small or big, every £ helps us support even more families touched by H.I.E.) to our Just Giving page to be entered into…

Could you get a team together, either in work or with friends, to take part in The Big Step Challenge for Peeps?

Walk, run, jog or roll…the beauty is you set your own goal 🌻

Every £ raised will make a huge difference to families touched by H.I.E.

Yesterday we came together as a team for lunch - originally it was for our Christmas meal (late from last year, not early for this!) and then became Anne’s retirement do.

Anne joined us in July 2022 and has done a wonderful job looking after families who refer in to Peeps -…

Twitter icon View more